Turn More Ecommerce Traffic Into Profitable Customers
Rising CAC hurts more when conversion and retention are weak
Clicks, visitors, carts, and first purchases only matter if the unit economics work. When the offer is unclear, the product page underperforms, checkout creates friction, or customers do not come back, paid growth gets expensive fast.
Rising CAC
Low conversion rate
People land on the site, view products, or add to cart, but too many leave before buying.
Weak retention
Customers buy once, then disappear — making every new order depend too heavily on paid acquisition.
How we improve the path from traffic to profitable growth
We look at the full ecommerce journey, from first click to purchase and repeat revenue. Then we find the weak points, prioritize what matters, and improve the layers that affect conversion, retention, and scale.
Funnel Diagnostic
We review your positioning, channel mix, targeting, creative, acquisition journey, landing pages, product pages, checkout path, lifecycle flows, retention paths, and analytics to find where revenue is being lost.
What we look at
- Offer and product positioning
- Channel mix, (re)targeting and creative
- Landing pages and product pages
- Checkout and cart flow
- Email/SMS lifecycle flows
- Repeat purchase and retention paths
- Analytics and attribution gaps
Acquisition & Conversion Fixes
We improve the parts of the journey that turn traffic into buyers: messaging, landing pages, product pages, CTAs, offers, cart flows, checkout steps, and campaign-to-page alignment.
What we fix
- Landing page messaging
- Product page clarity
- Offer structure
- CTA hierarchy
- Trust indicators and social proof
- Cart and checkout friction
- Campaign-to-page alignment
Optimization & Scale
Once the buying path is cleaner, we improve the systems that make growth more profitable: post-purchase flows, cart recovery, retention, winback, repeat purchase, and customer value.
What we improve
- Cart abandonment flows
- Post-purchase flows
- Email/SMS retention
- Winback campaigns
- Repeat purchase paths
- Customer value and scale priorities
Built on ecommerce, CRM, and performance growth work
The work behind Cosmic Conversions comes from hands-on projects across ecommerce, CRM, lifecycle marketing, paid acquisition, enterprise campaigns, and performance growth.
Oceans Apart
Marketing repositioning, persona development, digital performance, CRO, tech stack, creative process, channel optimization, and team collaboration for a fashion brand at roughly €100M revenue scale.
CEP Sports
Digital strategy across paid and organic media, search, web, creative production, localization, attribution, UX/CRO, influencer marketing, and international expansion across EU, UK, US, and China.
Jochen Schweizer
Managed a seven-figure display and video advertising budget across YouTube, Facebook, Instagram, and TikTok, while consulting on creative, placements, and performance best practices.
Ready to turn more traffic into profitable customers?
Book an ecommerce funnel review and we’ll look at where your traffic, product pages, checkout, lifecycle flows, or retention paths may be costing you revenue.
